Your strategy, on one page

Use these prompts to start a conversation with your team. Capture a few focused objectives, then agree how you will measure progress.

Vision & strategic goal

What is our purpose, and what are we working towards?

Financial

How do we create value for stakeholders?

Customer

How do we deliver value to our customers?

Internal processes

What must we do well to deliver that value?

Learning & growth

What skills, knowledge and capacity will we need?

Breadcrumbs · Balanced Scorecard · Use alongside the tool’s instructions and references.