The How–Now–Wow matrix evaluates ideas according to originality and ease of implementation. “Now” ideas are familiar and achievable, “How” ideas are innovative but difficult, and “Wow” ideas are both novel and feasible.
How to use this tool
Define purpose and scope
Define the purpose, scope and audience.
Gather ideas and evidence
Gather the relevant ideas and evidence.
Plot the ideas consistently
Plot each idea using consistent criteria.
Review and record actions
Review the result and record decisions or actions.
References & further reading
Liedtka, J. and Ogilvie, T. (2011). Designing for Growth. Columbia University Press. ISBN 9780231158381.