Jobs to Be Done examines the progress a customer or user is trying to make in a particular situation. It uncovers functional, emotional and social needs without assuming a particular solution.
How to use this tool
Select the situation
Select a customer situation and desired progress.
Research struggles and alternatives
Research triggers, struggles and alternatives.
Express the job neutrally
Express the job independently of a specific solution.
Evaluate opportunities
Use it to evaluate opportunities and requirements.
References & further reading
Christensen, C. M., Hall, T., Dillon, K. and Duncan, D. S. (2016). Competing Against Luck. HarperBusiness.