An opportunity canvas summarises a problem or opportunity, affected users, evidence, desired outcomes, assumptions and possible responses.
How to use this tool
Define opportunity and audience
Define the opportunity and intended audience.
Gather evidence and insights
Gather supporting evidence and user insights.
Complete the canvas
Complete the canvas using consistent headings.
Review the assumptions
Review assumptions and agree whether to investigate further.
References & further reading
Liedtka, J. and Ogilvie, T. (2011). Designing for Growth. Columbia University Press. ISBN 9780231158381.