Personas are evidence-based profiles representing distinct user or customer groups. They summarise goals, behaviours, needs and context to inform analysis and design decisions.
How to use this tool
Define the user groups
Define the relevant user groups.
Gather behavioural evidence
Gather behavioural and contextual evidence.
Create differentiated profiles
Create concise, differentiated profiles.
Validate and apply
Validate and apply the personas to decisions.
References & further reading
Yayici, E. (2015). Business Analysis Methodology Book. BA-Works. ISBN 9786058603738.