A pitch deck is a concise visual presentation used to communicate a proposal, opportunity or business case. It normally explains the problem, audience, value proposition, evidence, approach, benefits, risks and requested decision or investment.
How to use this tool
Define audience and purpose
Define the audience, purpose and required decision.
Gather reliable evidence
Gather relevant and reliable evidence.
Structure the argument clearly
Structure the argument clearly and concisely.
Validate and state the request
Validate the content and conclude with a clear request or next step.
References & further reading
Kawasaki, G. (2004). The Art of the Start. Portfolio.