A Pugh matrix compares options against a baseline using weighted or unweighted criteria. It makes relative strengths and weaknesses visible and supports a structured, traceable selection decision.
How to use this tool
Define options and baseline
Define the options, criteria and baseline concept.
Compare options to baseline
Compare each option with the baseline as better, the same or worse.
Review totals and evidence
Review totals and the evidence supporting each rating.
Combine or select concepts
Combine strengths or select concepts for further testing.
References & further reading
Pugh, S. (1991). Total Design: Integrated Methods for Successful Product Engineering. Addison-Wesley.